As CEO of RAIGHT.ai, I am very proud to announce that my new book is published on 16 July 2026.

AI Has Changed. The Challenge of Creating Business Value Hasn't

LEARN FROM OTHERS AND SPEED UP YOUR TIME TO VALUE CREATION WITH DATA AND AI

Do you want to avoid the mistakes that cause so many AI initiatives to fail?

Are you tired of endless pilots that never scale or deliver real value?

Then this book is for you.

This is a practical guide to turning AI ambition into real impact.

No hype. No theory for theory’s sake.

You’ll learn how to personalize your data and AI transformation, select the right use cases, measure economic impact, fund and scale AI intitatives, structure your organization (incuding AI Centres of Excellence), and address ethics and responsibility.

This book helps you walk the talk — not just talk the walk.

Updated for the era of generative AI, this edition builds on a globally recognized first version published in English, Spanish, Turkish and Chinese. Published by LID Publishing.

See the press release here.